KidCents offical charity

Shopping at Rite Aid can help Big Brothers Big Sisters of the Capital Region!

If you’re a wellness+ with Plenti member, you can support Big Brothers Big Sisters of the Capital Region by just rounding up at the register. Your participation in KidCents by the Rite Aid Foundation makes a difference right here in our community.

To make a difference in the lives of local kids, just follow these steps:

  1. Sign into your wellness+ with Plenti account to participate in the KidCents program. If you’re not already a wellness+ member, you can enroll online.
  2. After you are logged in, choose the "Select a Charity" option in the menu and choose Big Brothers Big Sisters of the Capital Region.
  3. Next time you shop at Rite Aid and your purchase is rounded up, the change will be given to BBBSCR
  4. Use your KidCents dashboard to see how much you have given to BBBSCR.
  5. Encourage friends and family to enroll in wellness+ with Plenti, join the KidCents program.